Description of activity

Befado is a company with over 80 years of tradition in the production of high quality footwear, it combines experience and modern technology with the latest design trends. For many years it has been one of the leading companies in footwear industry. It has regular domestic and foreign customers. The company's offer is aimed at all ages: children, adolescents and adults. The offer also includes prophylactic, orthopedic footwear manufactured in accordance with the recommendations of orthopedic surgeons and anthropologists from the Institute of Footwear Industry in Łódź [Instytut Przemysłu Obuwniczego w Łodzi], which for years has granted the company the "Healthy foot" [Zdrowa stopa] certificate. The main channel of national distribution is retail sales through sales representatives. In 2010 it represented over 80% of total domestic sales. In addition, the company sells wholesale to retail chains and has a company store. The company also runs online direct sales. In addition to manufacturing and trading the company is also involved in Corporate Social Responsibility (CSR) activities. It supports kindergartens, schools, orphanages and social welfare homes. For many years Befado has cooperated with the “Pajacyk” Polish Humanitarian Action, by supporting the charity action to supply meals to hungry children. The company’s business strategy in 2011 includes its sustainability, taking into account the diversification of distribution channels and product groups. In reference to the domestic market the basic strategic objectives assume the development of the product range adopted to the segmentation of the product and the expansion of national distribution. In relation to foreign market, the company expects to retain the existing cooperation with foreign partners, with the simultaneous expansion into markets in Eastern Europe and South America. Befado’s financial objectives include achieving the value of sales, cost level, gross and net financial result at the level specified in the material and financial schedule for 2011 and maintaining current liquidity at the safe level. The development objectives of the company include systematic modernization of the machinery stock, which ensures technological progress with particular emphasis on the development of IT systems (software) and modernization of building installations and infrastructure.